Blackberry Lemonade The Prototype Pantry

Blackberry Lemonade

Big flavor, small calorie count, health benefits — this delectable drink has all that and more. While it comes off as a nostalgic refresher for summer, it’s also on-trend with the demand for more functionality and less sugar in the fruit juice segment.

Key Benefits

  • Low-calorie beverage with full taste

  • Contains 23% fruit juice

  • Allulose provides bulk and mouthfeel while balancing flavor, sweet and acid profiles

  • Monk Fruit Extract contributes a rounded and sugar-like sweetness which compliments the tartness of lemon juice

  • Stevia provides an upfront sweetness profile with a clean finish

*This product's claimed health benefit has not been evaluated or approved by the U.S. Food and Drug Administration (FDA). Additionally, it is not generally recognized as safe by the FDA.

Featuring

  • DOLCIA PRIMA® Allulose
  • PUREFRUIT™ Monk Fruit Extract
  • TASTEVA® M Stevia Sweetener

Trends & Insights

The US retail beverage market is growing overall, but juice is losing market share and facing declining segments. While the health benefits of juice motivate consumers, its high sugar content deters others. With immune support becoming popular in fruit drinks, there is an opportunity to enhance with added fiber. Among sweeteners for sugar reduction, allulose generates the highest purchase interest, followed by stevia and monk fruit, which are preferred over artificial alternatives. The concept of no added sugar is driving growth in the juice segment and also indicating consumers may be willing to pay a premium for such products.

% of Consumers Very Likely or Likely to Purchase Each Ingredient

Blackberry graph
Sources: Mintel Juice & Juice Drinks, 2022; Nielsen analysis 52 week period ending 03/01/23 compared to prior 2 years

Ingredient and Nutrition Facts

Water, Allulose, Lemon juice concentrate, Blackberry juice concentrate, Natural color, Natural flavors, Xanthan gum, Organic Rhodiola rosea root powder, Monk fruit extract, Stevia leaf extract

Serving size 10 fl oz (300 mL)
Calories 15
Total fat 0g 0%
Saturated fat 0g 0%
Trans fat 0g
Cholesterol 0mg 0%
Sodium 0mg 0%
Total carbohydrate 11g 4%
Dietary fiber 0g 0%
Total sugars 0g
Includes 0g added sugars 0%
Protein 0g
Vitamin D 0mcg 0%
Calcium 40mg 4%
Iron 0g 0%
Potassium 241mg 6%

*Percent Daily Values are based on a 2,000 calorie diet. Your Daily Values may be higher or lower depending on your calorie needs.

Taste for yourself. Request a sample here.

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