Cranberry Protein Cookie with NSA Chocolate Drizzle

No one can say “no” to a cookie — especially one that delivers 16 grams of protein and 0 grams of added sugars per serving and is an excellent source of protein. The health benefits make it a “permissible” snack, the portability makes it appealing for busy consumers, and the taste makes it easy to come back for more.

Key Benefits

  • Protein cookie made with added dietary fiber for soft texture
  • Excellent source of fiber claim with 7g of fiber per serving
  • 16 grams of protein per serving
  • 5 grams of Net Carbs:
    • Total carb (24g) – Dietary Fiber (7g) – Sugar alcohols (6g) – Allulose (6g) = 5g Net Carbs


  • TASTEVA® M Stevia Sweetener
  • PROMITOR® Soluble Fiber 90B
  • NATROSE FLAVOR® 2.0 Stevia FMP
  • ERYTESSE™ Erythritol
  • DOLCIA PRIMA® Allulose

Trends & Insights

The cookie market is expected to grow, presenting an opportunity to target a wider audience and increase the frequency of cookie consumption. Cookies hold a strong position in the snack industry, surpassing other sweet categories. The key is to introduce better-for-you improvements and make cookies more permissible for regular consumption. Health-conscious consumers are drawn to cookies with high dietary fiber and protein, which support sugar reduction. Prebiotic fibers are driving this trend, improving mouthfeel, texture, and sweetness. Considering that 51% of Gen Z consumers snack on the go1, creating satisfying snacks with high satiety is important. To retain frequent cookie consumers, innovation is necessary, while targeting less-engaged audiences will require investment in permissibility through healthier ingredients and natural sweeteners.

1Mintel: Target Gen Zs with snacking on the go, August 2022

Selected health claims featured on biscuits with sugar related minus claims 2017 2021
Mintel: Low-sugar biscuits: overcoming the challenge, January 2022.

Ingredient and Nutrition Facts

Butter, Milk protein isolate, Hydrolyzed whey protein isolate, Soluble corn fiber, Allulose, Palm oil, Water, Erythritol, Reduced sugar cranberries (cranberries, soluble corn fiber, sugar, glycerin, sucralose), Calcium caseinate, Glycerin, Fos, No sugar added chocolate (chocolate liquor, allulose, cocoa butter, soy lecithin, vanillin, stevia leaf extract, monk fruit), Cellulose, Vanilla extract, Soy lecithin, Salt, Natural flavor, Xanthan gum, Baking soda, Stevia leaf extract.

Allergens: Milk, Soy

May Contain: Wheat, Egg, Peanut, Tree nut

Serving size 59g
Calories 220
Total fat 14g 18%
Saturated fat 8g 40%
Trans fat 0g
Cholesterol 20mg 7%
Sodium 100mg 4%
Total carbohydrate 24g 9%
Dietary fiber 7g 25%
Total sugars 1g
Includes 0g added 0%
Sugar alcohol 6g
Protein 16g
Vitamin D 0mcg 0%
Calcium 61mg 4%
Iron 0mg 0%
Potassium 64mg 2%

*Percent Daily Values are based on a 2,000 calorie diet. Your Daily Values may be higher or lower depending on your calorie needs.

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