Cranberry Protein Cookie with NSA Chocolate Drizzle

Trends & Insights

The cookie market is expected to grow, presenting an opportunity to target a wider audience and increase the frequency of cookie consumption. Cookies hold a strong position in the snack industry, surpassing other sweet categories. The key is to introduce better-for-you improvements and make cookies more permissible for regular consumption. Health-conscious consumers are drawn to cookies with high dietary fiber and protein, which support sugar reduction. Prebiotic fibers are driving this trend, improving mouthfeel, texture, and sweetness. Considering that 51% of Gen Z consumers snack on the go¹, creating satisfying snacks with high satiety is important. To retain frequent cookie consumers, innovation is necessary, while targeting less-engaged audiences will require investment in permissibility through healthier ingredients and natural sweeteners.

^{1Mintel: Target Gen Zs with snacking on the go, August 2022}